McDonald's has announced it will sponsor the upcoming Ligue 1 soccer league, set to begin play in 2026. The fast-food giant has signed on as the league's official food and beverage partner for its entire duration.
The partnership is part of McDonald's global expansion strategy, which aims to increase brand awareness and engagement with soccer fans worldwide. In addition to sponsoring the Ligue 1 league, McDonald's will also work with the league to develop new products and experiences that will appeal to soccer fans.
"We're excited to be partnering with McDonald's to bring their delicious burgers and fries to the world of soccer," said Ligue 1 president Jean-Pierre Rivière. "This collaboration will help us reach new audiences and create unforgettable moments for soccer fans."
McDonald's has a long history of supporting soccer teams and events around the world, including its sponsorship of the UEFA Champions League. With the addition of the Ligue 1 league, McDonald's hopes to build even more momentum behind its global soccer initiatives.
As the Ligue 1 season gets underway in 2026, we can expect to see many exciting new partnerships between McDonald's and the soccer community. Whether it's through sponsored games or special promotions, McDonald's will undoubtedly continue to make a significant impact on the sport and its fans.