McDonald's has been making waves in the world of football with its sponsorship deal with Ligue 1, the top division of French football. The company is set to sponsor the league for three years and will be featured on the cover of all match-day programmes.
One of the highlights of the partnership is the introduction of McDonald's as the official food partner of Ligue 1. This means that fans can expect to see more McDonald's products at matches, including burgers, fries, and shakes.
Another highlight is the launch of a new McDonald's restaurant in each of the 20 teams playing in Ligue 1. This is part of a wider initiative by the company to create a more immersive fan experience at matches.
The partnership also includes the launch of a dedicated website for Ligue 1, which features news, analysis, and highlights from the league. Fans can also follow the latest news and updates directly from the site using the McDonald's app.
Overall, the partnership between McDonald's and Ligue 1 is a major development for both parties. It offers fans a unique opportunity to engage with their favorite sports team and support their favorite players through the power of food. With the addition of McDonald's as the official food partner and the launch of a new restaurant in each team, this partnership is sure to be a hit with fans across France and beyond.